Boost sales with Amazon SEO tips that work.

Amazon is more than just the world’s largest online shopping site. The millions of users who stream it daily use it as a search engine to search for products as well. For vendors, it is crucial to understand Amazon’s search engine optimisation, in short, SEO. Easter eggs like these are important in helping your products not only exist on the platform but thrive as they attract more clicks, more sales, and – yes indeed – more money too!

What is Amazon SEO?

Amazon SEO is the process of making your product listings rank higher in Amazon’s search results, thus making them easier for buyers to find. Whereas Google uses technology more as a means for users to find information, Amazon is constantly on top of linking users with transactions and business. Therefore, product relevance and sales performance are important factors in determining rankings.

The higher your product ranks, the more eyes it sees, and that means more clicks and revenue. To master Amazon SEO, you need to understand the Product Ranking Algorithm of the Amazon A10 section.

Key Factors Influencing Amazon SEO

To improve your rankings, it’s important to understand the factors Amazon’s A10 algorithm prioritizes. Here are the most important ones:

1. Keywords

Keywords play a foundational role in Amazon SEO. These are the search terms shoppers use to find products. Placing the right keywords in the right parts of your product listing ensures Amazon’s algorithm knows your listing matches a shopper’s search query.

Where to include keywords:

Product Title: Use your primary keyword early in the title, along with relevant details like size, color, or features.
Backend Keywords: These are not visible to shoppers but allow you to add additional search terms.
Bullet Points: Highlight product benefits and features using your main keywords.
Product Description: Include keywords naturally within compelling, easy-to-read descriptions.

For example, if you’re selling stainless steel water bottles, critical keywords might include “stainless steel water bottle,” “BPA-free water bottle,” or “reusable bottle for hiking.”

2. Conversion Rate

Amazon’s algorithm prioritizes products that convert well into sales. High sales signal to Amazon that a product is relevant and popular among shoppers, which leads to higher rankings.

How to improve conversion rates:

High-quality Images: Use at least seven high-resolution images showcasing your product from different angles.
Competitive Pricing: Monitor competitors’ prices to ensure yours is attractive and fair.
Enhanced Content (A+ Content): For registered brands, use Enhanced Brand Content to create visually appealing, detailed descriptions.
Compelling Product Titles: A clear, engaging product title helps customers immediately identify if your product meets their needs.

3. Reviews and Ratings

Shoppers trust products with great reviews and ratings. Not only do they influence buying behavior, but Amazon also uses these metrics to evaluate product quality and popularity.

Strategies to build reviews:

Proactively request reviews from satisfied customers.
Ensure excellent customer service to encourage positive feedback.
Use Amazon’s “Request a Review” button within the Seller Account for eligible orders.

4. Fulfillment Method

Amazon prioritizes products sold through Fulfilled by Amazon (FBA) over those sold by merchants. This is because FBA ensures faster delivery and better customer service.

If you’re just starting out as a seller, consider using FBA to improve both your rankings and visibility. Benefits include Prime eligibility and faster shipping options, which increase shopper trust.

5. Click-through Rate (CTR)

Products that attract more clicks in search results are treated as more engaging and relevant.

Tips to boost CTR:

Eye-catching Titles: Highlight key selling points, such as “2-Year Warranty” or “Eco-Friendly.”
Competitive Pricing: Pricing products slightly lower than similar listings can make yours stand out.
Professional Images: Bright, clear images are key to grabbing attention.
Promotions or Discounts: Use Amazon’s tools like Coupons or Lightning Deals.

Step-by-Step Guide to Optimize an Amazon Listing

Follow these steps to create a listing that ranks higher and converts better:

Step 1. Research Keywords

Use tools like Helium 10, Jungle Scout, or SellerApp to find high-traffic and low-competition keywords relevant to your product. Prioritize long-tail keywords that indicate purchase intent, like “insulated stainless steel bottle for hiking.”

Step 2. Create an Engaging Title

Amazon allows a maximum of 200 characters (depending on category) for product titles. Focus on keywords and ensure the title is informative and easy to read.

Example:

“Stainless Steel Insulated Water Bottle – BPA-Free – Vacuum Sealed – 32 oz – Ideal for Hiking and Outdoor Adventures.”

Step 3. Write Bullet Points That Sell

Amazon provides up to five bullet points for highlighting key features. Be concise and focus on benefits.

Example:

Keeps beverages hot or cold for up to 12 hours.
Made from durable, BPA-free stainless steel.
Leak-proof design is perfect for travel.

Step 4. Optimize the Product Description

Write a compelling product description that incorporates secondary keywords naturally. Use rich detail, but keep paragraphs short for readability.

Step 5. Leverage Backend Keywords

Enter relevant search terms in the Search Terms field within Amazon Seller Central. These terms don’t need to be readable, so focus on additional keywords you couldn’t use in your title or description.

Example:

Hiking bottle, beverage container, reusable bottle, BPA-free flask.

Step 6. Use High-quality Images

Amazon recommends images 1000 x 1000 pixels or larger. Include lifestyle images showing the product in use, and consider infographics to highlight key features.

Pro Tip:

Images with models or people improve perceived trust and functionality.

Bonus Tips to Enhance Your Amazon SEO Strategy

Run Amazon PPC Ads

Pay-per-click (PPC) campaigns can amplify your visibility. While SEO tactics focus on organic rankings, PPC ensures your listing appears at the top for sponsored searches. With Amazon Ads, you can target specific keywords strategically.

Monitor Performance

Use Amazon Seller Central’s analytics tools to track how your products perform. Pay attention to:

CTR (Click-through Rate)
CVR (Conversion Rate)
Revenue and refunds

By analyzing this data, you’ll identify areas for improvement.

Consistently Update Listings

Amazon SEO is not static. Regularly updating your product listings with seasonal trends or new keywords will help maintain rankings.

Why Amazon SEO is Crucial for Success

While there are millions of products vying for attention on Amazon, without an optimised listing the only difference can be between seen or not seen at all Mastering Amazon SEO and understanding how the A10 algorithm operates can really boost your sales onto high ground where you’ll find that there are strong opponents waiting to be conqueredwhich is far easier than even getting knocked out of first base! If problems arise, to your aid we will go.

In addition, we support you in all aspects of Amazon SEO and the A10 algorithm – we will chart a corresponding course. Your Amazon store’s turnover and Amazon PPC guide don’t settle for just this. Over the next few posts, we will provide detailed instructions to help grow your business on the world’s largest e-commerce platform.